enso to buy marketing agencies PPG Digital and LeadCoverage for up to $25M to pair AI agents with human teams

Israeli agentic-marketing startup enso, founded by RapidAPI co-founder Mickey Haslavsky, said it will acquire Israeli performance agency PPG Digital, which manages more than NIS 600M (~$200M) in media budgets, and US go-to-market firm LeadCoverage for a combined $20–25M, bringing about 50 employees on board. The deals follow enso's $15M Series A last week, and the company plans a further raise to finance them. It is an early test of the roll-up thesis in which AI-native startups buy agency books of business and automate the delivery.