#169 by installsMarketing & GTM
churn-prevention
Reduce subscriber churn through cancel flows, save offers, dunning, and retention strategies
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Feb 19, 2026
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npx skills add https://github.com/coreyhaines31/marketingskills --skill churn-preventionWhat it does
Expert guidance on preventing both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments). Helps design cancel flows, dynamic save offers, proactive retention campaigns, and dunning strategies to keep subscribers. Integrates with product marketing context and coordinates with email and paywall skills for comprehensive retention.
- Build cancel flows and exit surveys that capture reasons and offer targeted save opportunities
- Design dynamic save offers and win-back campaigns based on customer segments and churn risk
- Implement dunning strategies and failed payment recovery to reduce involuntary churn
- Analyze churn metrics (rate, MRR impact, voluntary vs. involuntary) and recommend retention tactics
