Adelaide

New York, New York, USA · ≈150 employees · adelaidemetrics.com

Adelaide, also known as Adelaide Metrics, is a leader in attention-based media quality measurement, founded between 2019 and 2020 and based in New York, NY. The company aims to enhance transparency and fairness in advertising by offering a precise omnichannel metric called AU, which connects media placements to business outcomes. AU measures a media placement's ability to capture attention and drive results, proving to predict full-funnel outcomes more accurately than existing verification metrics. The platform utilizes machine learning and attention metrics to generate an omnichannel media quality score, helping clients optimize their media spend and reduce waste. Adelaide operates a subscription-based analytics platform that provides access to AU and data optimization tools, serving major brands and enterprises looking to improve their marketing efficiency. In 2025, Adelaide integrated AU with Nielsen’s reach and attention data through Nielsen’s Outcomes Marketplace.