Affinity Solutions

New York, New York, USA · ≈300 employees · affinity.solutions

Affinity Solutions is a consumer purchase insights company based in New York, NY, founded in 2005. The company specializes in transforming transaction data from over 150 million credit and debit cards into actionable insights for business leaders. Its mission is to reveal the stories behind consumer spending, providing a comprehensive view of over 18 billion annual purchases. The company operates in the Advertising Services and Media and Information Services sectors, focusing on relationship marketing and targeted platforms. Affinity Solutions offers a range of data-led intelligence and analytics products, including Consumer Purchase Insights, the Comet™ platform for campaign measurement, Retail Monitor for analyzing spending behaviors, and services for marketing campaign attribution and card-linked offers. Affinity Solutions serves a diverse clientele, including marketers, financial institutions, consultancies, retailers, and media agencies, helping them develop strategies to drive growth, enhance customer retention, and measure marketing effectiveness.