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Applause is a Utah-based software company that specializes in performance incentives and employee engagement for home and field services businesses. It serves various trades, including HVAC, plumbing, electrical, pest control, and lawn care. The platform integrates with CRM, dispatch, and review systems, providing managers with real-time insights into performance and customer feedback. The software focuses on enhancing employee motivation and customer satisfaction through automated, real-time incentives. Key features include performance tracking, automated customer outreach for reviews and referrals, and tools for employee recognition. Applause aims to help service teams improve engagement and retention while supporting business growth through increased online reviews and customer feedback.