Aprimo

Chicago, Illinois, USA · ≈330 employees · aprimo.com

Aprimo is a global enterprise software company founded in 1998, specializing in marketing automation and digital asset management (DAM) technology. The company helps large organizations manage, automate, and optimize their marketing content and customer experience operations. With a mission to empower organizations, Aprimo focuses on centralizing content, automating workflows, and enhancing efficiency through AI. The company offers a unified, cloud-based AI-powered content operations platform known as the Marketing Operations Hub. This platform serves as a single source of truth for marketing teams, featuring capabilities such as a centralized repository for digital assets, automated content planning and distribution workflows, and tools for managing marketing activities. Aprimo targets large enterprise organizations that require strict regulatory compliance, particularly within marketing and customer experience departments. Its clients include notable companies like AT&T, Bank of America, and Philips.

Information Technology & Services

Also: marketing operations · marketing software · distributed marketing · marketing platform · campaigns · channel marketing · project management software · personalization · digital asset management · marketing resource management · marketing work management · content intelligence

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Aprimo

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