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Arro is a fintech company based in Los Angeles, founded in 2021. The company aims to democratize credit access by providing a low-interest credit card and a financial literacy app. Arro's credit card allows users to build their credit history with a starting limit of up to $2,500, using income and alternative data for approval rather than traditional credit scores. Users can also earn cash back on their purchases. In addition to the credit card, Arro offers a gamified financial literacy mobile app. This app helps users track spending, set financial goals, and learn personal finance skills through behavioral science incentives. Arro targets U.S. consumers who face barriers to traditional credit, including those new to credit or looking to rebuild their credit history. The company is committed to increasing financial wellness and providing fair credit access for everyone.