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Backlight is a global media technology holding company and software developer based in Lexington, Massachusetts. Founded in 2021, the company specializes in cloud-native, AI-powered Software as a Service (SaaS) solutions tailored for the video and entertainment industry. Backlight has grown rapidly through strategic acquisitions of award-winning media technology brands and is backed by $200 million in funding from PSG. The company offers a comprehensive suite of integrated SaaS tools that optimize every stage of the video content lifecycle. Key products include Iconik for media management, Celtx for production planning, ftrack for production tracking, Wildmoka for creative collaboration, Zype for content distribution, and CineSync for remote collaboration. Backlight serves a diverse clientele, including media companies, entertainment creators, OTT providers, gaming studios, and corporate enterprises, all focused on enhancing productivity and streamlining content delivery in the media landscape.