Bedrock Analytics

Oakland, California, USA · ≈45 employees · bedrockanalytics.com

Bedrock Analytics is a technology company based in Oakland, California, that specializes in AI-driven data analytics and business intelligence solutions for the Consumer Packaged Goods (CPG) industry. Founded in 2013 by Will Salcido and Alan Coleman, the company focuses on empowering sales and marketing managers by transforming complex datasets into actionable insights. Bedrock tracks over $100 billion in CPG sales monthly and covers more than 80 product categories. The company's flagship product is a cloud-based platform that harmonizes and analyzes syndicated and retailer data. Key features include data harmonization, AI-driven storytelling, machine learning recommendations, and multi-model AI integration. Bedrock offers specific solutions such as selling story development, market performance monitoring, category management, demand and marketing analysis, and competitor monitoring. Its diverse customer base includes small natural foods companies and multinational conglomerates, all seeking to enhance their retail strategies and optimize product placements.