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BorderX Lab
BorderX Lab is an AI-native cross-border e-commerce platform founded in 2014 by three engineering Ph.D.s from Google. Based in Sunnyvale, California, with a significant office in Shanghai, the company connects North American and European merchants with global middle-class shoppers, particularly in China. BorderX Lab focuses on making it easy and safe for shoppers to purchase authentic products directly from official brand websites. The company offers a comprehensive solution for merchants looking to enter cross-border markets. Its services include cross-border e-commerce infrastructure, localization, marketing strategies, integrated payment solutions, logistics management, and customer care. BorderX Lab's product ecosystem features the Beyond shopping app, which serves over 10 million users, and advanced AI solutions like CloudStore AI and ShopGeni AI, which automate commerce transactions based on user intent. With a mission to democratize access to international goods, BorderX Lab is backed by leading venture capital firms and employs around 150–200 people. The company partners with top-tier fashion and beauty brands, ensuring that consumers can buy authentic products at fair prices.
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$19M