Breedr

Austin, Texas, USA · ≈45 employees · breedr.co

Breedr is a precision livestock management software company that specializes in cattle management tools. Founded in 2018 by Ian Wheal and Claire Lewis, the company aims to digitize the livestock industry and enhance individual animal management. Headquartered in Chichester, UK, with an office in Austin, Texas, Breedr serves farmers, packers, and retailers in the UK and USA, focusing on optimizing beef genetics, performance, and quality. The core product is a livestock management software and mobile app that tracks individual cattle data through electronic tags. Key features include lifecycle tracking, data analytics, a digital marketplace for livestock trading, and cost forecasting. Breedr also offers a subscription service for advanced insights and sells hardware like weighing kits to support data capture. The platform connects various stakeholders in the beef supply chain, helping them improve profitability and sustainability.