Brij

New York, New York, USA · ≈71 employees · brij.ai

Brij is a New York-based software company that offers an AI-powered first-party data platform tailored for retail and omnichannel consumer brands. The company aims to connect online and offline commerce by helping brands identify retail buyers and convert them into verified customer signals. This data is utilized to enhance marketing efficiency, customer relationships, and revenue growth. Brij's platform integrates physical and marketplace sales with a brand's digital ecosystem. It processes various customer interactions, such as scans and receipts, to create detailed customer profiles that include insights on purchase behavior and trends. The company provides tools for acquiring, analyzing, and activating first-party data across multiple sales channels, including mobile experiences that re-engage shoppers after offline purchases. Brij also offers services like warranty registration and sweepstakes to drive customer engagement and loyalty. Notable clients include Heineken, Feastables, and Momofuku, among others.