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Button Inc. is a mobile commerce technology company based in New York City, founded in 2014. It specializes in enhancing the mobile app economy by maximizing the value of every tap. Button operates on a B2B model, serving brands, publishers, and creator networks. The company aims to create a seamless shopping experience by embedding commerce directly within publisher apps, allowing brands to grow their mobile business and consumers to enjoy a frictionless buying process. Button offers a range of services, including mobile commerce optimization, deep linking technology, and creator marketing management. Its platform features two main products: the Button SDK, which integrates commerce functionality into mobile apps, and the Button API, which allows for deeper customization and management of partnerships. The company has driven over $25 billion in commerce on its platform and has raised approximately $65 million in funding. Button is recognized for its innovative approach and has received accolades as one of the best places to work.