Campfire Interactive

Ann Arbor, Michigan, USA · ≈73 employees · campfire-interactive.com

Campfire Interactive is an enterprise software company based in Ann Arbor, Michigan, founded in 2000. The company specializes in cloud-based Profit Optimization Platforms tailored for the automotive manufacturing industry, serving Tier 1 and Tier 2 automotive suppliers worldwide. Campfire is known for its innovative "commercial digital twin," a model that simulates revenue, margin, and profitability to enhance commercial decision-making in real-time. The company's primary offering is a unified SaaS platform that integrates forecasting, quoting, and program execution. Key features include AI-powered profitability intelligence, integrated forecasting and quoting, and program management tools. These capabilities help manufacturers navigate market complexities and optimize their operations. With over 12,000 users globally, Campfire Interactive is committed to supporting automotive suppliers in achieving margin gains and operational efficiency.