Candidly

New York, New York, USA · ≈110 employees · getcandidly.com

Candidly is a New York-based financial technology company that focuses on AI-driven solutions for student debt and financial wellness. Founded in 2016 and rebranded in 2022, Candidly aims to help Americans manage their student debt while building wealth. The company provides a fully configurable platform that integrates loan management tools into workplace benefits, making it easier for employees to optimize debt repayment and enhance their financial resilience. Candidly offers a range of services, including student loan counseling, employer contribution administration, and financial wellness programs. Their proprietary products, such as the Onward debt management platform and the Cait conversational AI tool, provide personalized financial guidance and support. The company primarily serves employers, financial institutions, and record keepers, helping them implement effective student loan and financial wellness programs. With a mission to empower individuals in their financial journeys, Candidly is committed to redefining financial wellness in the workplace.