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Centrical is a New York-based company that offers an AI-powered Performance Experience Platform designed to enhance frontline employee engagement, performance, and growth. Founded in 2013, the company focuses on gamification, real-time performance management, personalized microlearning, and coaching to create highly engaged and productive teams. Centrical's services include adaptive microlearning, AI-driven coaching, quality assurance, and insights from the voice of the employee, all integrated with gamification elements like badges, leaderboards, and challenges. The platform is tailored for contact centers, sales teams, and learning and development departments, providing real-time analytics, goal tracking, and customizable dashboards. Centrical serves multinational corporations and mid-sized enterprises across various sectors, including technology, financial services, healthcare, and retail. The company operates globally, with offices in New York, Tel Aviv, and London, and supports customers in 150 countries across 40 languages.