Chicory

New York, New York, USA · ≈50 employees · chicory.co

Chicory is a leading contextual advertising platform focused on Consumer Packaged Goods (CPG) and grocery. Founded in 2013 by Yuni Baker-Saito and Joey Petracca at Colgate University, Chicory has grown into the world's largest shoppable recipe network, powering millions of recipes across over 5,200 websites, food blogs, and apps. The company aims to enhance the grocery shopping experience by transforming food content into dynamic commerce opportunities. Chicory offers a suite of services that includes the "Get Ingredients" button, shoppable recipe solutions, and contextual advertising. These tools help CPG brands, retailers, and publishers engage shoppers effectively. Chicory serves a diverse clientele, including major CPG brands like Kraft Heinz and Pepsico, over 70 grocery retailers such as Kroger, and a wide range of recipe publishers and food blogs. With a reach of 123 million high-intent grocery shoppers each month, Chicory is committed to making mealtime easier and more accessible.