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Commerce Media Tech
Commerce Media Tech (CMT) is an AdTech company based in Kraków, Poland, founded in 2010. The company specializes in performance marketing solutions and commerce media platforms tailored for advertisers, publishers, and retailers in the e-commerce sector. CMT was acquired by Team Internet Group in 2020 and has been recognized by the Financial Times and Deloitte as one of Europe’s fastest-growing technology companies. CMT offers a range of services, including smart traffic and tracking tools for managing and optimizing online ad campaigns. Their core platforms include Voluum, an affiliate tracking tool, and Zeropark, which focuses on incremental advertising monetization. The company also provides media buying platforms, campaign optimization software, and analytics dashboards. CMT's technology emphasizes closed-loop measurement, linking advertising investments directly to transactions using first-party customer data. They serve clients in 190 countries and track over $2.5 billion in digital ad spend.
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$60M