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Connexity, Inc.
Connexity, Inc. is a performance-marketing technology company that specializes in helping online retailers acquire new customers and increase sales. Founded in 1996 as Bizrate.com, the company transitioned to Shopzilla in 2004 and rebranded as Connexity in 2014. It operates shopping websites like Shopzilla.com and PriceGrabber, serving consumers and retailers worldwide. The core offering of Connexity is its Retail Performance Marketing platform, which connects retailers with valuable customers through various advertising networks. The company provides marketing software applications, including search marketing, targeted display advertising, and audience targeting. Its proprietary Audience Discovery Platform™ utilizes first-party data to enhance programmatic media buying and audience segmentation. Connexity's solutions, such as the Connexity Bid Optimizer, support automated bid and ROI optimization, contributing to significant revenue generation for its partners. Headquartered in Santa Monica, California, Connexity also has offices in New York, London, and Karlsruhe, Germany, and serves thousands of online retailers across multiple countries.
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$27M