DashLX

Flagstaff, Arizona, USA · ≈29 employees · dashlx.com

DashLX is a Lived Experience (LX) Data platform that connects real-world data from wearable devices and fitness platforms to brand customer relationship management (CRM) and experience management systems. The company aims to enhance customer engagement and automate marketing actions by utilizing person-specific data on activity, location, and behavior. Founded in 2014 as PWR Lab and rebranded to DashLX in 2022, the company is based in Flagstaff, Arizona. It specializes in healthcare technology systems and SaaS, focusing on sports science and analytics. DashLX's platform integrates data from major fitness brands like Garmin, Strava, and Fitbit, providing real-time behavior tracking, AI-driven insights, and automated marketing actions. The platform is designed for physical product brands in the active lifestyle sector, including clients like Brooks Running and PrimaLoft, and serves marketers, eCommerce teams, and health professionals. DashLX operates as a B2B SaaS company, allowing brands to leverage richer data within their existing systems.

Information Technology & Services

Also: sports science analytics · b2b · marketing personalization · event marketing · contextual marketing · customer experience analytics · product design · innovation · crm & cdp enrichment · loyalty & retention optimization · contextaware engagement · sports science

Funding0

Every round, secondary, debt facility or acquisition involving DashLX that Lounge tracks, newest first.

No rounds recorded yet.

Paid members see the full deals desk — every AI round and exit, filterable by type, sector and country, with investors and reported ARR, plus CSV exports. Developer membership is $9/mo.

See plans →Log in

DashLX

Funding0

Key numbers

Also on Lounge