Datacy

San Francisco, California, USA · ≈16 employees · datacy.com

Datacy is a decision intelligence platform based in San Francisco, California, focused on enhancing revenue growth for digital commerce brands, particularly in the consumer packaged goods (CPG) sector. The company utilizes a dual-sided ecosystem that provides brands with AI-driven marketing insights by analyzing billions of consumer interactions, while also allowing individuals to collect, control, and monetize their anonymized browsing data through a free Chrome browser extension. Founded in 2018 by Paroma Indilo and Kaleb Wilson, Datacy aims to shift marketing insights from traditional survey-based data to observed behavioral data. Its core offering, the Datacy Platform, tracks over 1 billion interactions to deliver actionable intelligence. Key features include marketing AI agents, consumer insights, optimization tools, and real-time dashboards. Datacy serves both enterprise customers, such as digital commerce brands looking to optimize strategies, and individual consumers who wish to manage their digital privacy and earn rewards for their data. The company emphasizes ethical data exchange, ensuring privacy while providing businesses with authentic consumer insights.