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Duel Tech
Duel Tech is a London-based B-Corp certified software company founded in 2015 by adventurer Paul Archer and games developer Naio Tsarouchis. The company specializes in Brand Advocacy and Social Commerce within the B2B SaaS sector. Duel Tech aims to help purpose-led retail and eCommerce brands grow by fostering genuine human connections instead of relying solely on digital advertising. The company offers an AI-powered Brand Advocacy Platform that mobilizes and manages communities of social affiliates, content creators, and brand ambassadors. Key features include advocate mobilization, AI-driven content activation, ROI measurement, and marketing automation. Duel Tech serves a variety of industries, including fashion, beauty, and electronics, helping brands like Abercrombie & Fitch and Charlotte Tilbury convert customer loyalty into measurable growth. With a commitment to social and environmental performance, Duel Tech promotes a human-centric approach to brand growth.
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$2M