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EdgeTheory is an AI-native narrative intelligence company founded in 2012, headquartered in Ridgeland, Mississippi, with additional offices in Palo Alto, California, and Baltimore, Maryland. The company focuses on enhancing decision-making in complex information environments by helping organizations understand and influence the narratives that shape business, politics, and culture. Using a proprietary Detect-Assess-Shape methodology, EdgeTheory offers a platform that provides real-time narrative detection, risk assessment, and strategic messaging tools. Their services include monitoring emerging narratives across various online channels, assessing narrative risks, and designing counter-narrative campaigns. The company serves a diverse range of sectors, including national security, healthcare, information technology, transnational banking, and commercial brands, positioning itself as a leader in cognitive security.