eLocal

Conshohocken, Pennsylvania, USA · ≈230 employees · elocal.com

eLocal is a leading digital advertising company specializing in pay-per-call and performance marketing. Founded in 2008 and headquartered in Conshohocken, PA, with a secondary location in Pasadena, CA, eLocal connects millions of local consumers with service providers, particularly in the home services and legal sectors. The company was acquired by HomeServe Plc in 2019, enhancing its position in the home services industry. eLocal operates a top online directory that offers free listings for local businesses and premium lead generation services. Its core advertising models include pay-per-call, where businesses pay for live calls from potential customers, and pay-per-lead, which charges for qualified leads. The company utilizes an in-house call center and category-specific interactive voice response systems to efficiently route calls to advertisers. eLocal is committed to a performance-based pricing model with no monthly fees or long-term contracts, ensuring businesses only pay for the leads they receive.