firmly

Seattle, Washington, USA · ≈38 employees · firmly.ai

Firmly is an agentic commerce platform based in Sammamish, Washington, founded in 2019. The company specializes in e-commerce solutions that enable instant purchasing by transforming product discovery into seamless conversions across various platforms, including articles, social media, messaging, print media, and live streams. Their technology integrates AI-driven features that connect merchants with channels like publishers and creators, allowing for effortless commerce at the point of customer intent. The core offering is the Agentic Commerce Platform, which creates shoppable experiences without requiring merchants to modify their websites. It supports AI-powered product shortlisting and instant ordering through digital wallets. Firmly also provides a Real-Time Integration Hub that ingests live merchant data, enhancing e-commerce capabilities across different discovery channels. Their services cater to a wide range of clients, including publishers, networks, and agencies, with access to over 11 million merchants.