First Bite

Redwood City, California, USA · ≈47 employees · firstbite.io

First Bite is a go-to-market software platform based in the San Francisco Bay Area, founded in 2022 by Reed McCord, a former executive at Impossible Foods. The company focuses on helping food manufacturers enhance their sales in the foodservice channel. First Bite combines prospecting, CRM, rebates, and operator data into a single SaaS platform, aiming to bring transparency and efficiency to the $1.5 trillion foodservice marketplace. The platform offers a range of features, including automated prospecting tools, a dedicated CRM system, and access to deep market data from over 1 million U.S. restaurant locations. It also provides sales forecasting tools and a digital rebates platform to streamline trade spending. First Bite primarily serves food manufacturers and foodservice companies looking to optimize their sales strategies and navigate the complexities of the foodservice market. The company is expanding its coverage to include retail and non-commercial segments like schools and hospitals.