Forward

Austin, Texas, USA · ≈30 employees · getfwd.com

Forward is a payments infrastructure and services company that specializes in embedded payments for software platforms. It partners with SaaS and other software providers to help them integrate and monetize payments as a core part of their products. With a focus on transparency and flexibility, Forward aims to improve payment economics and adoption among end customers. The company offers a comprehensive range of services, including an embedded payments platform, program design, revenue growth strategies, and operational tools. Forward supports over 1,200 software platforms and has facilitated payment volumes exceeding $2 billion. Its solutions include a white-label merchant portal, risk management tools, and seamless onboarding processes, all designed to enhance the merchant experience and streamline payment operations. Recognized as one of Business Insider’s “49 most promising fintech startups,” Forward emphasizes a high-touch approach, providing expertise and support to ensure software companies succeed in their payments initiatives.