Fullpath

Miami, Florida, USA · ≈300 employees · fullpath.com

Fullpath is a leading AI-first Customer Data and Experience Platform (CDXP) tailored for the automotive industry. Headquartered in Miami, Florida, with roots in Jerusalem, Israel, the company was founded between 2014 and 2015 and rebranded from AutoLeadStar in March 2023. Fullpath focuses on helping car dealerships unify fragmented data, automate outreach, and enhance sales through its advanced technology. The platform serves as a marketing-activation layer, integrating first-party data from various dealership systems to create comprehensive shopper profiles. Fullpath offers a range of services, including AI-driven marketing automation, omnichannel campaign management, and website personalization. Its solutions enable dealerships to execute hyper-personalized marketing campaigns and improve customer engagement. Following its acquisition by Cox Automotive in April 2026, Fullpath continues to support a diverse customer base of North American car dealerships, emphasizing the importance of local communities and family-owned businesses.

Information Technology & Services

Also: lead capture · advanced analytics · excellent customer service · omnichannel marketing · paid advertising · website optimization · email automation · crm mining · saas · technology · automotive · enterprise software

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Fullpath

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