Grifin

Tampa, Florida, USA · ≈29 employees · grifin.com

Grifin is a fintech company based in Tampa, Florida, that offers an automated investment platform aimed at making investing accessible to everyone. Founded in 2016 by Aaron Froug, Bo Starr, and Robin Froug, Grifin utilizes its unique "Adaptive Investing™" model to link everyday consumer spending with investment opportunities. Users can invest in fractional shares of companies they shop with by automatically withdrawing $1 from their linked checking accounts for each transaction made at those companies. The platform features a mobile and web application that allows users to connect their credit and debit cards, enabling seamless investment without manual intervention. Grifin provides customization options for budgets and investment amounts, along with educational tools like an AI chatbot, newsletters, and investment games. With over 500,000 registered users and 1 million app downloads, Grifin targets individuals with little or no financial background, making investing approachable and engaging. The service operates on a subscription model, charging $5 per month or $60 annually, with no commission fees on trades.