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Handraise is an Austin-based software company founded in 2023 that specializes in AI-powered Reputation Engineering™. The platform helps brands measure, understand, and shape their public perception in a rapidly evolving media landscape. It provides communications and corporate affairs leaders with a real-time view of brand positioning as influenced by journalists, influencers, and AI systems. The company offers a SaaS platform that includes features like narrative intelligence, crisis intelligence, and machine interpretation. These capabilities allow organizations to monitor media coverage, identify emerging narratives, and actively manage their reputation. Handraise targets Fortune 500 companies and enterprise brands, focusing on communications and public relations professionals who need effective tools for reputation management. With $6.4 million in seed funding secured in November 2023, Handraise is positioned for growth in the PR technology and AI sectors.