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Holibob is a B2B travel technology company based in London and Edinburgh, specializing in aggregating and marketing tours and experiences. Founded in 2019, the company connects verified activity suppliers with travel brands, offering around 150,000 experiences across more than 200 countries in 14 languages. Holibob's platform enables travel partners to sell experiences without managing inventory directly, enhancing customer experiences and driving additional revenue. The company's core offerings include an Experiences Marketing Platform that provides AI-driven recommendations, a Software-as-a-Service solution for Destination Marketing Organizations (DMOs), and distribution technology for tour operators. Holibob serves a diverse range of clients, including airlines, hotels, online travel agencies, and tourism boards, ensuring that all inventory is safe, ethical, and high-quality. With a mission to simplify access to exceptional activities, Holibob aims to deepen customer relationships for its partners in the growing tours and experiences market.