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Hudl is a leader in sports performance analysis technology, founded in 2006 and based in Lincoln, Nebraska. The company empowers over 325,000 teams across more than 40 sports to capture, organize, analyze, and learn from video and data. Hudl's platform has transformed how coaches and athletes prepare for competition by providing cloud-based tools that replace traditional methods of video analysis. Hudl offers a comprehensive suite of video and data tools, including online coaching platforms, mobile and desktop applications, and analytics for performance insights. The company also provides smart cameras that automate video capture and wearable technology used by professional teams. Additional services include professional consultation, customer education, and livestreaming options to enhance fan engagement. Hudl serves a wide range of customers, from youth leagues to professional organizations, including 98% of high schools in the U.S. Its mission is to help coaches and athletes succeed by making advanced video and data tools accessible to all.