Hue.

San Francisco, California, USA · ≈24 employees · poweredbyhue.com

Hue is an AI-powered SaaS platform that specializes in shoppable user-generated content (UGC) solutions for the e-commerce sector. Founded in 2021 and headquartered in Boston, Massachusetts, Hue aims to enhance online shopping by allowing brands to embed authentic, short-form video reviews directly onto their websites. This approach helps build customer confidence and drive sales. The company has raised $5.71 million across two funding rounds. Hue offers a comprehensive Shoppable UGC Platform that includes features such as AI-powered video integration, end-to-end tech integration for sourcing UGC, and support for various video content types like reviews and tutorials. The platform is designed to personalize shopping experiences and allows brands to repurpose content for ads and social media. Hue primarily serves the beauty industry, along with clients in fashion and skincare, and is expanding its customer base to meet growing demand.

Information Technology & Services

Also: software development · shoppable video roi · shoppable video · makeup · d2c · influencer marketing · user-generated content moderation · creator matching · e-commerce · services · retail · content licensing

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Hue.

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