Incremental

Baltimore, Maryland, USA · ≈36 employees · incremental.com

Incremental is a private B2B software company founded in 2019, based in Baltimore, Maryland. The company specializes in retail media measurement and analytics, focusing on driving incremental sales growth through its causal intelligence layer for commerce media. Incremental aims to transform fragmented retail and media signals into decision-grade intelligence, helping businesses identify and deliver growth. The company offers a retail-aware measurement platform that optimizes advertising spend and maximizes profitability. Key services include neutral analytics and reporting, campaign optimization tools, scenario planning and forecasting, and comprehensive commerce analytics. Incremental serves enterprise brands, marketing agencies, and technology platforms, providing unbiased insights to enhance campaign effectiveness and performance across retail media workflows. With approximately 23 employees and significant funding, Incremental is positioned as a neutral, third-party measurement and predictive analytics partner in the AdTech industry.