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Launchmetrics

New York, New York, USA · ≈450 employees · launchmetrics.com

Launchmetrics is a data and technology company that offers an AI-powered Brand Performance Cloud tailored for the Fashion, Luxury, and Beauty sectors. Founded in 2002 and headquartered in New York, with an operating base in Paris, the company emerged from the merger of Fashion GPS and Augure in 2016. With over 450 employees across 12 global markets, Launchmetrics supports clients in five languages. The Brand Performance Cloud provides a comprehensive suite of tools, including sample management, PR and media monitoring, influencer analytics, brand performance benchmarking, and digital asset management. Their proprietary Media Impact Value® (MIV®) algorithm quantifies the impact of media interactions, helping brands understand their marketing effectiveness. Launchmetrics serves over 1,700 clients, including major industry organizations and tech giants, focusing on retailers and brands in the fashion, luxury, and cosmetics industries. The company was acquired by Lectra in January 2024 and has an annual revenue of approximately $54.4 million.

Information Technology & Services

Also: digital sample tracking · contact relations management · digital asset management virtual lookbooks · influencer marketing · pr monitoring · event management · fashion · lifestyle beauty · it services & it consulting · services · fashion influencer impact · beauty campaign analytics

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Launchmetrics

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