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Laylo is a London-based fan engagement platform and Drop CRM designed to help artists, creators, brands, and events connect directly with their fans. The platform has evolved from its origins in SMS drop campaigns to support over 10,000 users, powering more than 250 million fan actions and generating over $1 billion in sales since 2021. The core product, known as the "Drop," serves as a landing page that allows for automated notifications to fans about products and key moments. Laylo offers various services, including an AI Ticket Sales Agent to boost ticket sales, fan data segmentation for personalized messaging, and multi-channel messaging through SMS, email, and Instagram DMs. Additionally, Laylo provides tools for co-branding and collaboration, enabling artists and events to enhance their presales and fan engagement efforts.