LG Ad Solutions

Mountain View, California, USA · ≈350 employees · lgads.tv

LG Ad Solutions is a global leader in Connected TV (CTV) and cross-screen advertising, founded in 2013 and based in Mountain View, California. The company helps brands achieve unduplicated reach across the streaming TV landscape by combining LG’s premium smart TV inventory with big data and Video AI. As a subsidiary of LG Electronics, LG Ad Solutions utilizes proprietary Automatic Content Recognition (ACR) data from LG Smart TVs to enable precise targeting and measurement for advertisers. The company operates a technology platform that supports the entire advertising lifecycle, including planning, activation, and measurement of media campaigns across connected TVs, digital video, and social media. Key features include real-time measurement of TV ad campaigns, actionable insights for optimizing media buys, and retargeting capabilities that connect TV viewers to digital screens. LG Ad Solutions serves brands, advertisers, agencies, and networks, focusing on maximizing Return on Ad Spend (ROAS) and providing unique audience reach across fragmented streaming services. With a global presence and a dedicated team, LG Ad Solutions is recognized for its innovative approach in the advertising industry.