Livewire

New York, New York, USA · ≈120 employees · livewire.group

Livewire is a global gametech and gaming marketing company founded in 2021 by Brad Manuel and Indy Khabra. The company specializes in connecting brands with over 944 million gamers through innovative marketing solutions that encompass in-game, around-game, and away-from-game advertising. Livewire operates as a next-gen attention platform, utilizing proprietary data and audience insights to deliver targeted and immersive gaming campaigns. The company offers a comprehensive entry point into gaming marketing, featuring a large-scale in-game media inventory and creative execution across various platforms, including mobile, PC, console, cloud gaming, and esports. Key offerings include Gameview, a proprietary Supply-Side Platform and Data Management Platform designed for effective targeting and attention measurement. Livewire also engages in exclusive in-game advertising partnerships and creates custom campaigns, such as interactive experiences for major events like the Australian Open and NFL activations. Livewire has collaborated with notable global brands, including Samsung, Maybelline, Amazon, and Uber Eats, and has received awards for its innovative and effective campaigns.