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LoyaltyLion
LoyaltyLion is a customer loyalty and engagement platform based in London, UK, founded in 2012. It focuses on helping Shopify brands enhance repeat purchases and customer lifetime value through customizable loyalty programs. Recognized as the top loyalty app on G2, LoyaltyLion serves over 10,000 Shopify brands worldwide and was the first to integrate with Shopify. The platform offers a range of tools for managing loyalty programs, including behavior-based rewards, customizable VIP tier systems, and AI-powered campaign automation. It provides analytics dashboards for real-time insights into customer activity and program performance. LoyaltyLion seamlessly integrates with Shopify, Shopify Plus, and Shopify POS, allowing for effective points redemption and loyalty tracking. The company also launched Cloud Club in late 2025, expanding its engagement solutions for mid-market brands. It primarily targets e-commerce brands earning between $1M and $10M annually across various sectors, including fashion, beauty, food, and health.
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$4M