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Mainstay is an education technology firm based in Boston, Massachusetts, focused on enhancing student success through AI-driven coaching. Founded in 2014 by Andrew Magliozzi and Kirk Daulerio, the company aims to make college access more equitable by utilizing behavioral science and technology to provide empathetic guidance throughout the higher education journey. Mainstay offers a range of services designed to support students and educational institutions. Their AI Success Coaching provides personalized support via mobile platforms, while the Conversation Co-pilot assists staff in engaging with students. Additionally, they offer Conversation Insights for data analytics on student engagement, customized chatbots for universities, and enrollment management optimization services. Mainstay partners with universities and higher education institutions to improve student retention and foster a sense of belonging.