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Mariana
MarianaIQ (Mariana, Inc.) sold a SaaS demand-generation and account-based marketing platform. It used deep learning to build buyer personas, identify net-new target accounts and stakeholders, and run multi-channel campaigns on Facebook, Twitter and Google AdWords. It was founded in 2013 by Soumyadeb Mitra, Abhishek Kashyap and Venkat Nagaswamy, and raised a $2M seed round led by Exfinity Venture Partners in 2016, about $4M in total. Customers included Zendesk, Microsoft, MemSQL and Egnyte (2017). 8x8 acquired the company in May 2018.
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