MarketDial

Salt Lake City, Utah, USA · ≈37 employees · marketdial.com

MarketDial is a B2B SaaS company based in Salt Lake City, founded in 2016. It offers a cloud-based experimentation platform designed for in-store retail testing. This platform enables brick-and-mortar businesses to validate their hypotheses before implementing changes on a larger scale. MarketDial's mission is to provide tools that help traditional retailers maximize their budgets by measuring the ROI of marketing, operations, and strategic initiatives. The platform features a user-friendly interface that integrates robust data science, including machine learning and AI. It allows clients to conduct A/B testing on various aspects such as pricing, promotions, and employee training. MarketDial serves a range of industries, including retail, grocery, convenience stores, restaurants, and financial services. Notable clients include DICK’S Sporting Goods, Maverik, and Wingstop, who utilize the platform to enhance decision-making and optimize customer experiences.