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Matcha is an AI-powered technology company founded in 2018, specializing in intelligent personal shopper solutions. The company helps consumers navigate complex product categories such as wine, beer, spirits, coffee, cheese, beauty, and petcare. Matcha also offers an e-retail media platform that promotes products based on shopper behavior and provides access to valuable shopper behavioral data. The company's mission is to enhance customer shopping experiences by bridging the gap between consumers and expert product advice in retail sectors that often lack such services. Matcha partners with over 20 retailers, including major chains like Intermarché Drive and Carrefour, as well as leading brands such as Colgate-Palmolive and Mars Petcare France. Their AI personal shopper guides customers in making informed decisions, while their e-retail media solution boosts product visibility and sales for retailers and brands.