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Mobly is a B2B event-marketing and lead-capture platform founded in 2023 and based in Lehi, Utah. The company offers a mobile-first SaaS solution designed to assist field marketing, demand generation, and revenue teams in capturing, enriching, and syncing leads from in-person events directly into CRM and marketing automation systems. The core product is a mobile lead capture app that functions effectively in real event conditions, even with limited connectivity. Key features include badge and business card scanning, lead enrichment with contextual data, and seamless CRM integration with platforms like Salesforce and HubSpot. Mobly's platform is event-agnostic, catering to various in-person settings such as trade shows and conferences. The company aims to streamline the lead capture process, making it more efficient for B2B teams that rely on face-to-face interactions for their sales and marketing efforts.