Motimatic

Oakland, California, USA · ≈26 employees · motimatic.com

Motimatic is an education-technology company based in Oakland, California, focused on enhancing student engagement and retention for higher education institutions. Founded in 2015, the company utilizes behavioral science and programmatic advertising to support students throughout their educational journey, from enrollment to graduation. Motimatic offers a fully managed solution that replaces traditional marketing messages with motivational content designed to inspire better decision-making and improve academic outcomes. The company's services include lifecycle marketing, which encompasses student acquisition, retention, and churn recovery. Motimatic employs automated digital campaigns that leverage psychological principles to influence student behavior across various platforms. Recently, the company has expanded its offerings to include cybersecurity solutions aimed at preventing phishing attacks. With partnerships with over 340 educational institutions, Motimatic is dedicated to helping colleges and universities improve enrollment and retention rates while reducing administrative burdens.