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NewForm is a performance marketing company based in New York, founded in 2023. The company focuses on combining creative strategies with performance data to optimize advertising efforts. NewForm operates with a "Creative Intelligence" ethos, treating advertising as a science to create a dynamic understanding of what works for each brand. The company offers a range of services, including managing paid and organic social campaigns, campaign management, and creative strategy development. NewForm also features proprietary products like WillBot, an AI performance marketing agent that integrates with ad platforms to provide actionable insights. Their Creative Intelligence Platform helps brands continuously optimize their advertising based on market test results. With a team of approximately 47 employees, NewForm aims to empower marketing teams and brands seeking to enhance their performance marketing efforts.