Northbeam

San Francisco, California, USA · ≈92 employees · northbeam.io

Northbeam, founded in 2019 and based in San Francisco, California, is a marketing intelligence and attribution platform tailored for e-commerce and direct-to-consumer brands. The company addresses the challenges posed by privacy changes, such as iOS 14.5, by providing a solution that relies on first-party data collection rather than traditional tracking methods. Northbeam has raised over $32.6 million in funding from notable investors, including Silversmith Capital Partners and Summit Partners. The platform integrates three key services: Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and Incrementality Testing. These tools help brands analyze marketing performance, optimize ad spend, and forecast revenue accurately. Northbeam's focus on machine learning and real-time data processing allows businesses to gain insights into customer journeys and make informed decisions in a privacy-first environment. The company serves e-commerce brands looking to enhance their marketing strategies and drive profitable growth.