Novi

San Francisco, California, USA · ≈52 employees · noviconnect.com

Novi Connect is an AI shopping optimization platform tailored for consumer packaged goods (CPG) brands and retailers. It focuses on verifying product data, enhancing AI-driven search visibility, and increasing revenue both online and in-store. Novi acts as a trust engine, helping products earn retailer badges and propagate third-party certifications, which allows consumers to find trustworthy products. The platform offers several core services, including observability to track AI product selection, actionable recommendations for optimizing digital product data, and automated implementation and propagation of updates across various platforms. Additionally, Novi independently verifies product attributes and enriches retailer metadata to boost trust and e-commerce conversion. With partnerships like NielsenIQ, Novi supports clean and sustainable CPG brands, helping them grow in the evolving landscape of AI commerce.

Information Technology & Services

Also: marketing technology · aeo · ai product recommendation · agentic commerce · software development · impact marketing · automated vetting · values-based shopping · sustainable products · supply chain impact · b2b · consumer goods

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Novi

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