Operative

New York, New York, USA · ≈900 employees · operative.com

Operative is an American advertising and media management software company founded in 2000 and based in New York City, with additional operations in Israel, India, Brazil, and Europe. The company specializes in helping media companies and publishers navigate the converged media landscape by automating revenue workflows and streamlining ad operations. Operative processes over $33 billion in advertising revenue annually, supporting digital, linear, and advanced TV platforms through its cloud-native, SaaS-based platform. The company offers a range of technology-enabled services and professional consulting, including ad trafficking services, business process management consulting, and managed services. Operative's software products encompass tools for ad sales, content and rights management, reporting and insights, and subscription management. With a client base of over 300 companies across more than 25 countries, Operative serves various sectors, including national programmers, streaming media, digital publishing, and cable networks.