Opply

London, UK · ≈48 employees · opply.com

Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom. Founded in 2021 by Helen Murphy and Martin Postel, the company focuses on automating ingredient sourcing, supplier management, ordering, and payments for small and medium-sized enterprises (SMEs) in the food and beverage industry. Opply connects brands with a vast network of over 1.2 million verified global suppliers, helping them access better pricing and extended payment terms while significantly reducing operational overhead and costs. The core offering is the Opply Platform, which digitizes the entire supply chain lifecycle. It features automated ingredient sourcing, centralized supplier management, streamlined ordering and procurement processes, and secure payment options. The platform also provides predictive analytics to help businesses anticipate supply chain challenges. By simplifying the sourcing process and enhancing communication with suppliers, Opply empowers SMEs to compete effectively in the market and scale their operations efficiently.